Connected TV (CTV) refers to any television set used to stream video content over the internet. You can access CTV content through a wide range of devices, including smart TVs, dedicated streaming players, and modern gaming consoles.
What is Connected TV?
Let’s break down what Connected TV (CTV) really means. It is not a specific brand or device. Instead, it is the general term for any TV that connects to the internet to show you content. This is different from traditional broadcast television. With CTV, you use apps to watch shows and movies on demand visit website ctv.ca/activate. This content is often called over-the-top (OTT) because it bypasses traditional cable or satellite providers. You get to choose what you watch and when you watch it.
Smart TVs
The most straightforward way to use CTV is with a Smart TV. These TVs have internet connectivity and an operating system built right in, so you do not need any extra hardware. You connect your TV to your Wi-Fi network, and you can download apps like Netflix, Hulu, or YouTube directly to the television. Major brands like Samsung, LG, Vizio, and Sony all make Smart TVs. Each brand typically uses its own operating system, like Samsung’s Tizen or LG’s webOS. Other manufacturers build their TVs on more common platforms like Roku TV or Google TV.
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Streaming Media Players
If your television is not a smart TV, you can still get CTV content by using a streaming media player. These are small, external devices that you plug into your TV’s HDMI port. They connect to the internet and give your non-smart TV all the capabilities of a smart one. This little box transforms your regular television.
- Roku devices are well-known for their simple interface and wide selection of apps. You can find them as small sticks that hide behind your TV or as more powerful set-top boxes.
- Amazon Fire TV sticks and cubes are another popular choice. They integrate with Amazon’s ecosystem and include the Alexa voice assistant for easy searching.
- Apple TV is a premium option that works seamlessly if you already use other Apple products. It offers a clean interface and access to the App Store for a wide variety of streaming services.
- Google Chromecast devices let you use your phone, tablet, or computer to find content and then ‘cast’ it to your TV. The newer models with Google TV also include a remote and an app-based interface, making them function more like other streaming players.
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Gaming Consoles
You might already own a powerful CTV device. Modern gaming consoles do much more than just play games. They are also excellent media streaming hubs. Consoles like the Sony PlayStation 5 (PS5) and Microsoft Xbox Series X/S have dedicated app stores where you can download all the major streaming service apps. Since these consoles have powerful processors, they provide a fast and smooth streaming experience. Using your console for streaming saves you from buying another device and centralizes your entertainment.
Other Connected Devices
A few other devices also offer CTV capabilities, though they are less common for this purpose now. Some Blu-ray players come with built-in smart features and streaming apps. Similarly, certain set-top boxes from cable or internet companies can also stream OTT content alongside regular cable channels. These devices can bridge the gap between traditional TV and internet streaming. However, for the best experience, you will find that a dedicated Smart TV or a modern streaming media player is better because they receive more frequent software updates and offer a wider range of apps.